Client: Undisclosed Designer Brand
Objective: Identify and determine marketing and sales in concession store
Our client requested we attend a number of concession department stores to determine the layout of their stock, along with branding layout and ease of purchase.
Our operatives attended the multiple sites
Our operatives attended the multiple sites as requested and were able to obtain discreet imagery of the store and in particular certain stock items, how they were displayed, marketing boards and signage positions along with staff knowledge of the stock and items sold.
A full report was provided on completion with photograph and video evidence to support our findings.
An online order with store collection was also placed at a later date, along with a return back to the store to monitor how the staff dealt with the return and the ease of the process.
Our client was able to determine not all matters they had thought were in place for their stock in the concession store which saved them a considerable financial sum.